SEO & GEO insights for SMBs
Practical articles that help you become visible in Google and in AI search engines like ChatGPT, Gemini, and Claude.
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What is GEO and what can you do about it yourself? A guide for small businesses without a marketing team
GEO means making sure ChatGPT, Claude, Gemini and Perplexity name your business. You can do most of the work yourself. You cannot measure it with one look at your own ChatGPT: of 68 businesses we measured, 29 were named by no AI chat at all. SiteOptima wasn't named either.
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Your team uses ChatGPT and nothing changes. Start with the process.
Your staff make pictures with ChatGPT and have it write the odd email. The business runs exactly as it did last year. That is not the model's fault. AI only pays off once someone redesigns the process first. What that looks like at SiteOptima, with the numbers. Plus the question to ask your supplier because of it.
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AI isn't taking your customers. You have to open the door yourself.
The Dutch government's main website is losing visitors since Google started giving AI answers. Asked about emergency kits, AI quoted a survival website. We see the same thing on a small scale at an optician in the Eindhoven region: found by name, named in about half the answers in the town next door. About the door you can open yourself, and where it stops.
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Research: why ChatGPT names your competitor and not you
We asked ChatGPT, Claude and Gemini the same question for twelve estate agents in Uden and set it beside our measurements of 238 small business websites in the Eindhoven region. The businesses that get named do better on their site and their reviews together. Including what this research does not show.
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One check says nothing: how often does AI really name you?
You ask ChatGPT once about your trade and your town. Your name comes up or it does not. That one time tells you little. For one practice we asked the same questions every week for two months: the same question gave anything between 25 and 100 percent. And a conclusion we nearly published ourselves fell apart when we looked closer.
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Google's SEO check gives your site a 90. Can AI read it too? For 4 in 10 sites, no.
Visitors who arrive at an online store through an AI assistant buy 60% more often and bring 53% more revenue per visit, Adobe measures. But can AI read your site? We measured 155 small business websites: of the 129 that score 90 or more on Google's own SEO check, 51 score below 40 on AI readability.
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The fuss about Jetten is not about Jetten
232 posts by the Dutch prime minister and his party turn out to have been written with AI. Most of the outrage that followed is not about him. It is the same discomfort as in 1998, when people on the street saw no point in owning a mobile phone. What is left once you strip that discomfort out, and which rule still holds in five years?
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You don't have to be a writer. You have to be able to decide.
Almost every business owner thinks about their trade all day and uses that thinking to run the company. Almost nobody ever reads it. What stops you is not your view, it's the phrasing, and phrasing is exactly the part you can hand over. How this article was made, step by step, including what got cut along the way.
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llms.txt: The Underrated File That Gets ChatGPT to Cite You, a Guide for SMBs in Eindhoven
One 2 KB text file can make the difference between being ignored and being cited by ChatGPT and Claude. What llms.txt is, how to write one, and why SMBs in Eindhoven should sort it out this month.
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Schema.org for AI Citations: The 4 Markup Types SMBs in Eindhoven Need
Pages with correct Schema.org markup get cited 3 to 5 times more often in AI answers. Which four types you really need, with copy-paste JSON-LD for SMBs in Eindhoven.
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I Can't Write. This Article Is Still Mine.
You used to hire a copywriter and nobody called it slop. I use AI to do exactly the same thing: my material, my judgement, someone else doing the writing. Why "was this written by AI?" is the wrong question, and which question you should be asking about the text on your site.
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At 7 A.M., People Ask AI for the News. Not Google. What Does That Mean for Your Website?
Anthropic's own usage data shows AI chats taking over the role of the search engine: news at 7 a.m., recipes at 6 p.m., and on weekends nearly half of all use is personal. What that means for SMB websites in and around Eindhoven.
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Publishing Prices for AI Citations: How Pricing Transparency Gets ChatGPT to Mention You. A Guide for SMBs in Eindhoven
AI chats get pricing questions constantly. Publish no reference point at all, and ChatGPT mentions a competitor who does. How to publish pricing logic, with copy-paste Schema.org, without giving away your margin.
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